Smiley and Musical.ly, the app with over 200 million users worldwide, launch a summer challenge with cool prizes for users in Romania and across Central Europe. The #BareFootChallenge campaign challenges everyone in Romania and Central Europe to make creative barefoot videos between the 23rd and 29th of June having as their soundtrack “Sa-mi fie vara”, Smiley’s latest music video, released on June 10. Besides lots of fun, the #BareFootChallenge campaign can bring musers very cool prizes. The most popular and voted videos posted by musers throughout Central Europe between the 23rd and 29th of June, will receive Freewheel Hover Boards, kendama games, and “Sa-mi fie vara” fan packs by ha! Store. All the details and the competition rules can be found here: conditions-for-participation-barefootchallenge
#BareFootChallenge is the second exclusive campaign that musical.ly does for Smiley. The first campaign, #DanceWithSmiley, was made for the song “Mr. Smiley”, which was very successful among the users of the app. In just two days, the campaign reached 3 million musers, 2500 videos were created, bringing together over 21 million views. Lady Gaga, Bruno Mars, or Selena Gomez are among the artists for whom musical.ly has created exclusive campaigns.
The campaign on musical.ly is part of the #Smiley10 project, a marathon of releases, innovations and musical confessions that will last throughout the year, as the artist is celebrating 10 years of solo career.